About me
Creativity and curiosity have been the drive forces that fueled my professional career for almost a decade. I started doing branding and content work for big brands like Netflix, Spotify and Warner Bros., but for the past few years I fell in love with product design as i believe it's the perfect combination between my love for technology and storytelling. Working in the design field allowed me to understand user pain points, draft different solutions and bring concepts to life, I developed new skills that make me what I believe a professional today, not only technical ones, but also those that show how companies work, how projects and deadlines should be managed and how to communicate effectively with managers and clients.
I am passionate about making a positive impact in everything I do, and I always strive to find solutions that can shape the future of how humans can behave with each other, with technology and the world around them.
On a personal note, you will hardly catch me without a smile on my face - it's kind of my thing!
My core values
No. 1
Work together
I believe everything is better when shared. Collaborative processes spark innovation and help us find better solutions to create products that resonate well.
No. 2
Keep it simple
My workflow aims to avoid overcomplication, overselling, and never-ending processes. I bring solutions that solve problems with clear and direct design choices that are easy to follow.
No. 3
Users First
Creating durable, sustainable solutions often requires thinking in the long term and considering unknown paths. This perspective helps me create products that are future-proof, removed from ego, but that the end users love.
No. 4
Honesty is all
Good relationships are based on trust. To build these relationships, I strive to be honest and transparent with my teammates and clients who are part of the project we're working on together.
My experience
2023
Steve Edge Design - Product Designer
At Steve Edge I worked mostly on web design and branding projects usually related to architectural and construction firms that required strong visuals while also being functional to deliver complex information. I also created brochures and other printing assets, created components and maintained the agency's design system and created graphics for social and other brand elements.
Website Design
Design Systems
Graphic Design
Branding
Editorial
2021
Nice Studio - Principal Designer / Founder
Nice is a design studio that I founded with my wife. Is a way for us to work from time to time only on projects that we feel passionate about and very aligned values-wise. At Nice not only I have to design from case studies, to websites and apps, but I also have to manage client calls, developers and deadlines.
Brand Design
UXUI
Web Design
Team Management
Client Workshops
2019
Dtail Studio - UXUI / Brand Strategist
At Dtail I worked closely with other designers to deliver strong concepts for very complex products, usually in the banking industry, SaaS and B2B mobile services. I worked closely not only with the clients conducting research workshops, but also with the developers, maintaining tight deadlines and keeping the projects under the budget and scope.
Brand Strategy
UX Research
UI Design
Project & Team Management
Client Workshops
2017
AvatarLA - Creative Manager
At AvatarLA I worked mostly for Natura, a beauty and cosmetics brand widely known in South America. For Natura, I developed social media campagins, worked closely with designers stablishing the main creative direction, I covered live events, and wrote the copy for all social pieces accross different platforms.
Social Media Mgmt
Creative Direction
Content Creation
Events Coverage
Content Production
Copywriting
2016
Mediamonks - Content Creator & Campaign Coordinator
At Mediamonks, I worked for Netflix, Spotify and Warner Bros. among others. For these brands, I wrote copy and developed creative ideas for marketing materials and mixed media ad campaigns. I covered live events, war room sessions, and also worked with influencers directing production footage while making sure we kept a consistent brand voice and experience.
Social Media Mgmt
Creative Direction
Content Planning
Branding
Localization
Copywriting
I have learned that it's possible to live by what you believe, but overall I've learned I am not the only one in this journey.
